The juice market is saturated with various packaging options, yet adult consumers are often overlooked. Traditional juice containers, like boxes or glass bottles, contribute to the perception that juice is a childish drink, discouraging adults from enjoying it in social settings dominated by alcohol or soft drinks.

Blend's range of canned juices solves this problem, allowing drinkers to blend in seamlessly with their alcohol consuming peers. Resembling craft beer, with the flavour’s fruit blending into the background, the design of these cans enable a more mature drinking experience, while still allowing juice to be the hero. Additionally, the use of aluminium cans tackles environmental concerns associated with typical juice packaging, making Blend a stylish and eco-friendly choice for adult juice lovers.