Aurora On Stirling is an apartment complex located at 1 Stirling Street, South Perth. Aurora’s architectural design, however, is much more homely and down-to-earth in comparison to the neighbouring rigid, commercial buildings. Thus, new branding had to be developed to simultaneously better reflect the apartment’s luxurious location in South Perth and it’s warm, homely appeal. Elegant typography paired with warm, muted pastel colour palettes in the branding assets and photography achieve this balance between luxury and comforting charm. Residents can take pride in the apartment’s elegant appeal, whilst feeling comfortable in their every-day lives.