Young children don’t understand the importance of skincare. In fact, they often find routines like putting on sunscreen or bath time torturous, resulting in parents having to deal with tantrums. Reinforcing this issue is the fact that current branding present in the market only focuses on appealing to these children’s parents, and appealing to children is more of an afterthought, if at all.

In response to this problem, Sprouts aims to inspire children to be excited by skincare, through embedding storytelling into their branding. Their mascot, Sprouts The Dragon, encourages children to consider skincare as a magical adventure, and form a strong relationship with the brand. The playful, illustrative style used throughout the visual branding balances child-like charm with the well structured, professional layouts of assets to convey a premium appeal and trustworthiness.