The Ivy is a bar and bistro that doubles as a plant store located in the Perth CBD. The Ivy aims to bring together the elegance of speakeasy bars with the comfort and organic touch of plants to create a space where people of any personality type can enjoy the business' various offerings. As such, the design objective for creating The Ivy's branding and assets was to balance elegance and sophistication, with comfort and quirkiness. The visual branding and marketing strategy effectively highlights both sides of the business in a playfully elegant way, cementing The Ivy as a strong competitor in both Perth's bar and plant markets.